Vancouver, BC –Back-to-school shopping season is fast approaching, and finding the “perfect” pair of jeans can seem like a daunting task. But at Bootlegger, Canada’s casual wear retailer, the company’s Jean-e-ologists make denim shopping a fun and stress-free experience. Jean-e-ologists are jean experts and help customers sort through dozens of denim styles, colours, and fits in the hunt to find the ideal pair of jeans for every body type. Located in 94 stores nationwide, Bootlegger’s Jean-e-ologists share their jean expertise with each customer, providing information about the latest fashion trends, ensuring customers leave the store fitted with the most flattering pair of jeans for their shape and size. “Our Jean-e-ologists are committed to helping customers find the perfect fit during the all-important back-to-school season, but also year round. Jean-e-ologists take the stress out of jean shopping, while providing advice on the latest trends and styles, making the entire shopping experience fun and easy.” This fall it’s all about the denim details. Many jean styles for both men and women are adorned with back pocket details, such as embroidery and unique stitching, as well as printed waistbands for men and funky striped designs for women. Gaining in popularity, men’s denim will feature narrower leg silhouettes with straight leg cuts achieving importance this season. The fit is updated with a looser-fitting seat and waist, and most styles remain with an 18 to19” leg opening. Although jeans with a slimmer fitting seat and thigh are popular, the addition of stretch denim will ensure a more comfortable fit. For women wanting to channel a little rock ‘n roll style into their look, skinny and straight cut denim paired with ballet flats or boots remain a definite hot trend. For those still not sold on the skinny jean craze, bootcut and flare denim continue to rock the runways, while wide-leg and trouser jeans make a definite comeback. There is also a noticeable increase in high-waisted pants, ensuring over exposure is kept to a minimum. This cut is ideal for female students and casual office-employees, as they are a classic “sitting pant” ideal for the entire season. Denim continues to be the wardrobe essential for fall. Whether seeking a skinny cut, dark wash, or trouser jean, Bootlegger’s Jean-e-ologists are sure to find each and every customer their individually desired and sought after jean styles. For more information on Bootlegger and to find a store location near you, please visit:http://www.bootlegger.com